An Online course That helps you establish trust & build deeper client relationships
Marketing As A Relationship Conversation
Understanding How Relationships Are Built Leads To Exponential Results
Clients learn about us by what we do and not what we say. Our actions reflect what is most important to us. If our customer contact time is spent talking about our products, our services, and ourselves, the customer soon understands what is truly important to us and it is not the customer.
The Marketing As A Client Relationship online course examines the aim of marketing. The course begins with the importance of advocacy-based marketing in contrast to solicitation. Next, we explore the all-important First Conversation, which establishes the trust necessary to build deep relationships. Finally, the course delivers the scripts, presentations, and tools required to build and manage a Financial Practice. These are not just concepts to consider, but deliverables to implement in your practice today.
By the end of the course, participants will be able to approach marketing from a different perspective, and will be able to create the equivalent of ten years of trust in a Client/Advisor relationship in only two hours of conversation.